Who I Am

I'm Ilda Macías, a designer with an insatiable curiosity, a love for learning, and a collaborative mindset.

I graduated as a Digital Graphic Design Engineer and started my journey creating banners, e-flyers, and promotional emails. My curiosity led me to pursue a master’s degree in Digital Strategic Design, which inspired me to transition into web design. I’ve been exploring and evolving in this field for the past 6 years, and I’m always excited to take on new challenges!
Check out my LinkedIn

My Professional Path

Freelance

2021-Present

  • Focused on branding, social media banners, and designing/developing websites using WordPress.
Vinco
2023-2024
UX/UI Designer
  • Designed intuitive user experiences and visually engaging interfaces for both B2B and B2C apps.
  • Managed the user experience journey from project kickoff to launch, following Design Thinking principles.
  • Collaborated closely with developers, stakeholders, and other teams to keep everything aligned and on track.
Arte Digital
2021-2023
Contractor for Solar Turbines (Turbotec)
UX/UI Designer
  • Designed user experiences and interfaces for internal company apps.
  • Conducted user interviews, created user personas, card-sorted, built information architecture diagrams, and sketched/delivered high-fidelity mockups.
  • Led the creation of a design system in collaboration with design and development teams.
DUDE Agency
2018-2021
Web Designer & Developer
  • Created mockups, developed, and updated websites and landing pages (mostly in WordPress) using Divi and Elementor.
Web Designer
Grupo Uniradio
2012-2018
Graphic Designer​
  • Created designs for email marketing, social media content, and animated ad banners for various clients.
  • Supported the marketing team with designs for stationery, brochures, billboards, and more.

My Educational Journey

Master's degree in Digital Strategic Design
IBERO Tijuana
2017-2019
Bachelor of Engineering in Digital Graphic Design​

CETYS Universidad Tijuana
2008-2012

Badges of Expertise

Google Project Management Certificate
Coursera September 2024
User Experience Design
Future_is
August 2024

What I Bring to the Table

  • Design Thinking methodology
  • Design theory (Composition, typography, color theory, etc.)
  • Experience with Design Systems
  • Proficiency in Figma
  • Proficiency in Adobe’s Creative Suite
  • Agile and Scrum methodologies
  • Strong attention to detail
  • High analysis capability
  • Leadership
  • Teamwork
  • Ability to learn quickly
  • CSS
  • HTML
  • WordPress
Traveling
Karaoke
Cooking
Pet Lover
Penguins
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